Leading decorative aggregates supplier Deco-Pak will continue to enhance the profit potential of both its aggregates and wild birdcare ranges this summer as it announces plans to split its core ranges and greatly extend its exhibition footprint at Glee 2016.
The secondary exhibition space, located adjacent to, but completely separate from, Deco-Pak’s main stand, will offer visitors the chance to see the company’s ever popular Heritage Birdhouse and Wildlife Collection in full, including its specially designed merchandisers and brand new point of sale. By differentiating at Glee, splitting its core Hard Landscaping range from its wild birdcare & Wildlife offering, the family run company is working harder than ever to facilitate easier profit making opportunities for garden centre, department store and gift buyers visiting the show.
Deco Pak’s General Manger, Rod Slater said: “The additional exhibition space is an extra expense for us – but one we are confident will allow us to provide visitors with the best possible experience. The introduction of our birdhouse range in 2013 was a risky move away from our core aggregate business but it has more than proved to have been a savvy decision. We now have a product offering that stretches across a range of retailers – from garden centres and builders merchants, to department stores, supermarkets and gift stores – helping us to further build our profits and long-term future.
“Trade shows like Glee are all about showcasing products as they might be sold. For retailers it will be much better for them to view the ranges separately, as they would in-store, making buying decisions that much easier. Our goal this year is to make sure our retail partners choose the right ranges to suit their business, pick up inspiration from our examples of retail theatre and generally get more out of the show than ever before.”
Find out more
Visit www.deco-pak.dev, connect via twitter @deco_pak, or call the sales support team on 01422 204394.